Annual Convention Speakers sharing their expertise and insight

NARA Opening General Session Keynote Speaker

Ken Gronbach

KGC Direct, LLC

Ken Gronbach will present "Demography is Destiny:Post-COVID Strategies" during our Welcome Luncheon on Wednesday. Ken is a futurist, generational marketing expert and demographer. He serves as president of KGC Direct, LLC.  Ken is able to forecast societal, commercial, economic, cultural and political change with uncanny accuracy. His marketing experience and common sense demography, based on twenty years of proprietary study, have led him to speak around about people and populations that drive opportunities in the world we live in today and tomorrow. When Ken talks about his world of counting people, he explains how the workforce will change, which countries and industries demographically positioned to excel, the future of communications and other trend-setting issues.

Ken founded and managed KGA Advertising, INC., an advertising agency, before becoming a speaker and author. His fourth book, Upside:  Profiting from Profound Demographic Shifts Ahead, was published earlier this year.

Ken graduated from California State University at Long Beach. He lives in Connecticut where he and his family enjoy boating and fishing on Long Island Sound. Ken’s hobbies include building hot rod Mustangs and Porsches.

NARA Welcome Luncheon Guest Speaker

Jeff Havens

Keynote Speaker, Trainer and Founder, The Jeff Havens Company

Jeff Havens will be our guest speaker during our Welcome Luncheon on Wednesday. Jeff is not your typical business growth expert. His uncanny ability to provide actionable answers to today’s business challenges in an undeniably entertaining and impactful way has put him in front of over 1,000 eager audiences across North America and Asia.

Delivering well-researched and relevant business insight is something a lot of keynote speakers do, but combining that with the entertainment value of a comedy show is not. Engaging, charismatic, and full of energy, Jeff is the only business growth expert who provides serious solutions in a seriously funny way.

But even more than that, Jeff makes things easy. All of us are constantly being asked to do more with less, so the last thing you need is someone to tell you how difficult your challenges are. Jeff has a unique ability to simplify seemingly complex problems in a way that provide a fresh perspective, one that runs counter to the conventional wisdom of the business world. He’ll show you that we’re not actually creating a completely new type of person every 15 years, that being innovative is not something only a few special people know how to do, and that both exceptional leadership and exceptional customer experiences are built on surprisingly slender foundations. You will leave Jeff’s keynotes refreshed, relaxed, happy, and more confident than ever that you are prepared for the road ahead.

NARA Industry Issues Forum

Kevin Good

CattleFax

Kevin Good will present “Outlook for Livestock, Proteins, and Rendering Markets" during Thursday's Industry Issues Forum.

Kevin is Vice President of Industry Relations & Analysis at CattleFax, an organization focused on helping member cattle producers make more profitable marketing and management decisions. Kevin joined CattleFax in 1982 and works with agricultural companies to explain changes taking place in farm commodities, with an emphasis on animal proteins. He analyzes interactions between supply, demand, production trends, weather and other factors affecting markets. 

Kevin grew up on a purebred cow/calf operation and graduated from Kansas State University with a bachelor’s degree in animal science. At Kansas State, he was a member of the meats and the livestock judging teams. Kevin and his wife have three grown children.

NARA Industry Issues Form

Sara Place, PhD

Elanco Animal Health Inc.

Dr. Sara Place will present “The Greatest Opportunities for Animal Agriculture to Impact Climate” during Thursday's Industry Issues Forum.

“We already have solar powered plant-based meat, it’s called beef,” says Sara. She is Chief Sustainability Officer at Elanco and provides technical expertise on sustainability issues to customers. Sara also supports Elanco’s Healthy Purpose that focuses on advancing the well-being of animals, people and the planet .

Prior to Elanco, Sara was the senior director for sustainable beef production research at the National Cattlemen’s Beef Association and an assistant professor in sustainable beef cattle systems at Oklahoma State University.

Sara received her PhD in Animal Biology from the University of California, Davis, where she worked under Dr. Frank Mitloehner. Sara also earned a BS in Animal Science from Cornell University and an AAS in Agriculture Business from Morrisville State College.

NARA Industry Issues Forum

Tyson Redpath

The Russell Group

Tyson Redpath will present "Sustainable Policymaking Amid Changing Politics:  What to Expect for Rendering?” during Thursday's Industry Issues Forum.

Tyson Redpath advocates before Congress and the Biden Administration on behalf of NARA and other clients of The Russell Group, the association’s political consultants. Tyson specializes in issues before the U.S. Department of Agriculture, Food and Drug Administration, U.S. Trade Representative, and Environmental Protection Agency. Tyson is a frequent media contributor through on and off-the-record interviews with print, web and television media.

After graduating from Indiana University with a Public Affairs degree, Tyson worked for his local congressman, Representative John Boehner (R-OH). Tyson advised Congressman Boehner on agriculture, financial services, trade, and tax policy. He also served on several political campaigns, including a 2000 congressional election in Arkansas and for President Bush at the New York City GOP Convention and in Ohio during the 2004 campaign.

Tyson is from Oxford, Ohio and grew up working at his family-owned John Deere dealerships. He is an avid fan of Ohio State Buckeyes (even though he went to IU), the Cincinnati Bengals, the Cincinnati Reds, and the Washington Capitals. He and his wife Renee have three children and live in the Washington, D.C. area.